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Salute To The C-Suite
We love gifts. We love getting them, and some of us even love giving them. But what do you get the man or woman who has everything—or, in the case of executives, leads everything? Executive gifts don’t...
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Promotional Revival
While their missions may grow from a similar root, faith-based organizations vary in message and motivation, and for promotional consultants this can be a challenge. However, with the assistance of...
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Take Back Your Day: Seven Small Changes That Can Create Big Results
As hard as I work every day, shouldn’t I have “arrived” by now? It’s a question that nags at you as you slog through each day, bound to the tyranny of your to-do list with one eye constantly on the...
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Family Ties
The term “family business” often brings to mind the local mom-and-pop corner store or the little hamburger joint down the street. Customers frequent the stores and restaurants often, get to know the...
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Betting On Big Promotions
Few industries are a bigger gamble for prospecting than the gaming industry. From the outside, the promotional possibilities look endless, and endlessly profitable. But from the inside, says one...
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Bling’s The Thing
The terminology of “bling”—flashy, elaborate and ornamented apparel and accessories—may be recent, but its appeal is ancient. Paleolithic cave paintings were adorned with glittery bits of mica, and...
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Payday Assessment
In this post-recession economy, companies have had to re-think their business strategies in order to maintain their market position. New products are making old ones obsolete, new sales channels are...
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Readers’ Trade Show Best Practices
Ask any industry professional about his or her biggest challenges and you are certain to hear a grumble or two about the number of trade shows in the industry. The sheer quantity of shows, and the cost...
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Pump Up Client Sales
First in a two-part series I have been interested in marketing for most of my life, and I started my career after college on Madison Avenue in New York City working for some of the best-known...
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Pumped Up About Fit Living
In the gym or on the trail, fitness goals are set and met by millions each year. But beyond the treadmill, health and fitness are also themes upon which many nonprofits build awareness campaigns, and...
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Packing Up Promotions
Nothing has made the transport of money, food and worldly possessions more convenient and useful than the bag. Bags of all kinds are so tightly woven into the story of civilization that their very...
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Scripted For Success
At its most basic level, the writing instrument does what it claims to do—it writes. But as communication delivery systems have moved from clay and papyrus to paper tablets and now to digital, writing...
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Hiring For Keeps
These days, in-house recruiting has never been easier. It used to be that an employer’s only good option was to use expensive professional recruiters who could access their proprietary lists of...
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Ring Up Retail Success
The retail sector is all about products, and many of those products carry brand messages and brand names, so how can you add promotional products to the mix without muddying the waters? The best way...
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The Power Of Partners: Four Distributors With All The Right Moves
The dance between suppliers and distributors is often a complex one. A few missteps can spell disaster but when both partners step easily together in a shared rhythm, the dance can go on and on. It’s...
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How To Grab More Sales
Second in a two-part series. Read Part I. When I started Gossett Marketing 22 years ago, my focus was on designing custom products and incorporating them into sales promotion programs. My prior...
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On The Up And Up
For many entrepreneurs, owning their own business is a dream come true. Growing and making that business successful is another story—one that requires hard work, dedication, innovation and CEOs who...
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Safety In Numbers
Safety and security products and firms are resources that we often don’t give a second thought—until we need them, that is. And how do we choose the best option for our needs? To whom do we turn when...
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Dollar Daze
It’s easy to be pulled in by the glitz and glamour of high-end, custom promotional items. We all want the newest, shiniest, most advanced versions of our favorite products—but sometimes our eyes are...
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Mastering Outcome Selling
Are you selling products or providing solutions to your clients? This seems like a simple question, yet it is asked over and over again. Logic in our industry would lead us to believe that the products...
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What To Read
I am a fan of continuing education at every level. Education is available in so many ways: the internet, books on tape, audio downloads, seminars and books. As a consultant in this great industry, I am...
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Step By Step To More Sales
Bill is responsible for sales at his company and considers himself a tenacious worker. Whenever he discovers a new prospect, he enters him or her into the system. From there, he will attempt to contact...
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No Products, No Sale
Have you ever had a supplier promise an in-hands date and then call at the last minute to say the shipment was not going to make it? This situation happens to everyone I’ve ever known in my 20-plus...
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Need For Speed
The world moves at a breakneck pace these days, and so do the appetites of consumers, many of whom have heartily embraced Willy Wonka character Veruca Salt’s anthem: “I want it now!” Of course, not...
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Money In The Bank
They say you’ve got to spend money to make money, but how does spending money on promotional products ensure a financial services client will make money for itself and its customers? “The No. 1 key...
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